What To Do When You Can’t Say Yes
Shep Hyken – customer service motivational speaker, author, trainer, and expert – knows that saying “no” is usually bad for customer service. In one of his Shepard Letters, his monthly newsletter, Shep explains six situations with customers that could be turned around and help you avoid saying “NO!”
One of the most negative situations one can create with a customer is to say “no.” In general, people hate to be told “no.” It starts when we are little kids and our parents constantly scream “NO!” at us. But sometimes saying “no” is unavoidable. In Karen Leland & Keith Bailey’s excellent book, Customer Service for Dummies, they cover a number of reasons you would have to say “no.” Let’s cover some major reasons why we would have to say “no,” and what we can or cannot do about them.
It is the law
Sometimes you are asked to do something and agreeing to do it would break a law. This one is simple. Most customers should be comfortable with the reason.
It is company policy
I hate being told someone can’t do something because of “company policy.” One Saturday evening my wife and I ventured to a restaurant known for great food at reasonable prices. I decided to try the pork special, which included potatoes and vegetables. I asked what the vegetables were. The waitress told me string beans and corn. Well, I love corn, but hate string beans, and I asked if I could have extra corn instead of the string beans. The waitress said they do not substitute. So, I asked her just to leave the string beans off. She told me she couldn’t do that either. I asked why. She said it was their policy. I told her that at McDonalds if I don’t want a pickle, they leave off the pickle. She looked at me like I was nuts! The dinner came with the string beans and we never went back.
We are out of it
A company can be out of a part. The book store can be out of a best selling book. A movie theater can be sold out of seats. It is all the same. You have to tell the customer you don’t have any more. So, what do we do? Let’s take a lesson from Nordstrom’s. Legend has it that a customer wanted something that Nordstrom’s was out of. The employee asked the customer to come back in fifteen minutes. Meanwhile the employee ran to another store in the mall, paid retail for the item and brought it back to Nordstrom’s where it was sold to the customer as if Nordstrom’s had the item all along. Great solution when you can do it, but sometimes it is not that easy. One of my retail clients will actually send the customer to the competition, but not before they call the store and have it held in their customers name. Most of the time the customers are appreciative, seeing that the store is more interested in taking care of the customer than making sale. In the long term, the store gains the customer’s loyalty and trust. Sometimes you just have to resort to telling the customer when the item will be back in stock. Just make sure you honor your promise. If you say it will be in next Tuesday, it had better be in.
It just can’t be done
Sometimes a customer wants something that just can’t be done or is impossible to get. It is that simple. Your goal should be to educate the customer why you can’t get them what they want. However, if you are really good, you could try to help find it somewhere else, or maybe find a replacement.
Yes isn’t good enough
Sometimes giving the customer what he/she wants doesn’t ensure the customer will be happy with you. I remember pulling into a parking lot which had some open spaces I could see from the street only to be told they were full. I argued that I saw open spots. The attendant argued that there weren’t any. He refused to look, even though I told them exactly where they were. After five minutes of arguing, he finally agreed to look. Sure enough he saw the spaces I had seen from the street. He angrily waved me in. Even though I got my parking space, I was mad. He “gave in,” but he did it too late.
Saying “no” isn’t so bad
No, might not be so bad. One day I went into one of my favorite places, Baskin Robbins, the well known ice cream parlor. I was excited to order my favorite flavor, Quarterback Crunch. To my disappointment, they were out of that flavor. The girl dishing out the ice cream told me what her favorite flavor was and asked if I wanted to try it. I did and guess what? I now have a new favorite flavor! Substitution is a viable alternative to many situations. Sometimes it may be obvious, while other times you may have to take a creative approach. With the right attitude, you may find that saying “no” is an opportunity to show how good you are.
So the next time you are forced to say “no” to a customer or client, think of the above. Delivering great service and creating Moments of Magic have always included common sense thinking and flexibility.
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Wednesday, November 17, 2010
Wednesday, November 10, 2010
Enthusiasm- It’s Contagious!
Shep Hyken – customer service motivational speaker, author, trainer, and expert – knows how to be enthusiastic. In one of his Shepard Letters, his monthly newsletter, Shep sheds light on a little secret-- enthusiasm is contagious.
Who would you rather be with at work? Someone who hates what they are doing, or someone who loves what they are doing?
The answer is obvious. People who love what they do seem to have a charisma or enthusiasm about them. Their attitudes are contagious, and for obvious reasons, they are simply more enjoyable to be around.
Remember different teachers you might have had in high school or college? I remember teachers that lectured - or should I say read from notes or a manuscript - to their classes. They never even looked up at their students. I also remember teachers who spoke from their hearts. They encouraged questions and classroom participation. They weren’t necessarily funny, but somehow their classes were fun and exciting to be in.
What’s the difference between the two? Well, part of the answer is enthusiasm. One teacher is simply doing the job, just going through the motions. The other teacher is immersed in his or her job, involved with the students and creating a learning experience. The first teachers educate the students by lecturing. All information is going one way, from teacher to student. Either the student gets it or doesn’t. They try to take notes and listen, with every attempt not to fall asleep. The other teachers are encouraging two way learning. They interact and communicate with students.
Isn’t it almost the same in the working environment? Some people just work for their paycheck. Others work for their company and personal fulfillment.
Who Are You Working For?
This reminds me of a story that I first heard Zig Ziglar tell at one of his seminars. There were some employees of a major railroad company standing around the tracks. A large limousine pulls up to the workers and out steps a well dressed man, the president of the railroad company. The president walks up to one of the workers and says, “Hello Bob, how are you?” Bob says, “I’m doing great, Gene. Thanks for asking.”
When the president of the company walked away, the workers were impressed with Bob and asked him how he knew the president of the company on a first name basis. Bob told them that twenty years ago they started working together.
The workers asked Bob, “How come he’s president and you still work out here in the yard?”
Bob replied, “Twenty years ago when we started together, I went to work for the paycheck. Gene went to work for the railroad company.”
Gene obviously loved what he did and managed to work his way up to becoming president of the company. He didn’t get there by not caring or not having a passion for what he did. To get to the top where Gene started took a lot of hard work and enthusiasm in his job and his life.
Enthusiastic people tend to be more successful. And people like to be around enthusiastic people. If you can’t get excited about what you do and what you and your company sell, then you won’t get anyone around you excited either.
Where Is Your Passion?
It is also important to understand that enthusiasm doesn’t mean you have to be physically excited about what you do. A friend of mine is a speaker. Technically speaking, he is a terrible speaker. He stands behind the lectern and speaks to the audience in a dull and monotone voice. When he starts a program his audience members immediately look at their watches to see when the next break will be.
What makes him different from the teachers we talked about above is that he really does have enthusiasm; he is just not capable of physically showing it. After just a few minutes the audience starts to pick up on it, and within fifteen to twenty minutes they are sitting on the edge of their seats, soaking up his information.
Every once in a while there is a twinkle in his eye. You can tell he loves what he is talking about. He is just not a good speaker. And, that is okay. The audience accepts that, and picks up on his passion for the subject on which he is presenting. While not physically evident, he does have the enthusiasm that it takes to get others excited.
Enthusiasm is contagious. And, a fellow professional speaker, Danny Cox, says that if enthusiasm is contagious, and what you have is not enthusiasm, that is also contagious!
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Shep Hyken – customer service motivational speaker, author, trainer, and expert – knows how to be enthusiastic. In one of his Shepard Letters, his monthly newsletter, Shep sheds light on a little secret-- enthusiasm is contagious.
Who would you rather be with at work? Someone who hates what they are doing, or someone who loves what they are doing?
The answer is obvious. People who love what they do seem to have a charisma or enthusiasm about them. Their attitudes are contagious, and for obvious reasons, they are simply more enjoyable to be around.
Remember different teachers you might have had in high school or college? I remember teachers that lectured - or should I say read from notes or a manuscript - to their classes. They never even looked up at their students. I also remember teachers who spoke from their hearts. They encouraged questions and classroom participation. They weren’t necessarily funny, but somehow their classes were fun and exciting to be in.
What’s the difference between the two? Well, part of the answer is enthusiasm. One teacher is simply doing the job, just going through the motions. The other teacher is immersed in his or her job, involved with the students and creating a learning experience. The first teachers educate the students by lecturing. All information is going one way, from teacher to student. Either the student gets it or doesn’t. They try to take notes and listen, with every attempt not to fall asleep. The other teachers are encouraging two way learning. They interact and communicate with students.
Isn’t it almost the same in the working environment? Some people just work for their paycheck. Others work for their company and personal fulfillment.
Who Are You Working For?
This reminds me of a story that I first heard Zig Ziglar tell at one of his seminars. There were some employees of a major railroad company standing around the tracks. A large limousine pulls up to the workers and out steps a well dressed man, the president of the railroad company. The president walks up to one of the workers and says, “Hello Bob, how are you?” Bob says, “I’m doing great, Gene. Thanks for asking.”
When the president of the company walked away, the workers were impressed with Bob and asked him how he knew the president of the company on a first name basis. Bob told them that twenty years ago they started working together.
The workers asked Bob, “How come he’s president and you still work out here in the yard?”
Bob replied, “Twenty years ago when we started together, I went to work for the paycheck. Gene went to work for the railroad company.”
Gene obviously loved what he did and managed to work his way up to becoming president of the company. He didn’t get there by not caring or not having a passion for what he did. To get to the top where Gene started took a lot of hard work and enthusiasm in his job and his life.
Enthusiastic people tend to be more successful. And people like to be around enthusiastic people. If you can’t get excited about what you do and what you and your company sell, then you won’t get anyone around you excited either.
Where Is Your Passion?
It is also important to understand that enthusiasm doesn’t mean you have to be physically excited about what you do. A friend of mine is a speaker. Technically speaking, he is a terrible speaker. He stands behind the lectern and speaks to the audience in a dull and monotone voice. When he starts a program his audience members immediately look at their watches to see when the next break will be.
What makes him different from the teachers we talked about above is that he really does have enthusiasm; he is just not capable of physically showing it. After just a few minutes the audience starts to pick up on it, and within fifteen to twenty minutes they are sitting on the edge of their seats, soaking up his information.
Every once in a while there is a twinkle in his eye. You can tell he loves what he is talking about. He is just not a good speaker. And, that is okay. The audience accepts that, and picks up on his passion for the subject on which he is presenting. While not physically evident, he does have the enthusiasm that it takes to get others excited.
Enthusiasm is contagious. And, a fellow professional speaker, Danny Cox, says that if enthusiasm is contagious, and what you have is not enthusiasm, that is also contagious!
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Wednesday, November 03, 2010
Five Levels of Service: How Do You Get to the Top?
Shep Hyken – customer service motivational speaker, author, trainer, and expert – lists the five levels of service in one of his Shepard Letters, his monthly newsletter, and proposes questions to ask yourself to improve your current service level.
Recently I was asked to rate and compare a number of companies on their level of service. As I started the comparison, I thought a scale of 1-5 would be a good way of doing it. (One is bad and five is excellent.) Then creativity kicked in. Why rate them by numbers when you can assign a descriptive name. So, I came up with the “Five Levels of Service.”
1. Unacceptable – This is bad service at any level. Call it poor, terrible, less than stellar –bottom line is it is unacceptable for any reason.
2. Basic – commodity and minimum standards.
3. Good – your customers identify your service as “satisfactory.”
4. World Class – This is a big jump from good. It is beyond satisfactory. Customers think of your company as great. You create value. Customers compare you with others in your industry.
5. Trademark – Others are compared to you. You are the industry benchmark for great service.
So take a self-assessment. Each of the following questions is a two-part question. One answer is on a company level and the other is on a personal level. If you do not personally deal with outside customers, take a look at how you service your internal customer. The questions are:
1. What level of service does your company and you, as an individual, provide for your customers and clients?
2. How would you describe yourself based on the above descriptive levels of service?
3. What companies inside of your industry could be assigned to each of these levels of service?
4. What companies outside of your industry could you assign to each of these levels of service?
5. What do the companies who have “World Class” and “Trademark” (both inside and outside of your industry) do that you could emulate?
6. If you are not already at the “Trademark” level – and very few companies are – what would it take to get you a step closer, or even all of the way there?
The above questions could make for some great discussions. To close this article, here a few summarizing points:
Recognize that service is a process. It is ongoing. You and your company should always be striving to improve, even if you are already at the “Trademark” level.
While some people have taken service to a scientific level with measurements, testing, etc., the basics are common sense. It is about people thinking about taking care of people.
No matter how good you and your company rate in the “Five Levels of Service,” everyone needs to be continuously trained, reminded and coached. Remember, the quest for “Trademark” service is a process – a never-ending journey!
Ending with an appropriate quote…
"Great service is not the end – the final answer. It is a process that is on-going, ever changing and is always being adapted to meet the needs of the current situation.”
-- Shep Hyken, CSP, CPAE
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Shep Hyken – customer service motivational speaker, author, trainer, and expert – lists the five levels of service in one of his Shepard Letters, his monthly newsletter, and proposes questions to ask yourself to improve your current service level.
Recently I was asked to rate and compare a number of companies on their level of service. As I started the comparison, I thought a scale of 1-5 would be a good way of doing it. (One is bad and five is excellent.) Then creativity kicked in. Why rate them by numbers when you can assign a descriptive name. So, I came up with the “Five Levels of Service.”
1. Unacceptable – This is bad service at any level. Call it poor, terrible, less than stellar –bottom line is it is unacceptable for any reason.
2. Basic – commodity and minimum standards.
3. Good – your customers identify your service as “satisfactory.”
4. World Class – This is a big jump from good. It is beyond satisfactory. Customers think of your company as great. You create value. Customers compare you with others in your industry.
5. Trademark – Others are compared to you. You are the industry benchmark for great service.
So take a self-assessment. Each of the following questions is a two-part question. One answer is on a company level and the other is on a personal level. If you do not personally deal with outside customers, take a look at how you service your internal customer. The questions are:
1. What level of service does your company and you, as an individual, provide for your customers and clients?
2. How would you describe yourself based on the above descriptive levels of service?
3. What companies inside of your industry could be assigned to each of these levels of service?
4. What companies outside of your industry could you assign to each of these levels of service?
5. What do the companies who have “World Class” and “Trademark” (both inside and outside of your industry) do that you could emulate?
6. If you are not already at the “Trademark” level – and very few companies are – what would it take to get you a step closer, or even all of the way there?
The above questions could make for some great discussions. To close this article, here a few summarizing points:
Recognize that service is a process. It is ongoing. You and your company should always be striving to improve, even if you are already at the “Trademark” level.
While some people have taken service to a scientific level with measurements, testing, etc., the basics are common sense. It is about people thinking about taking care of people.
No matter how good you and your company rate in the “Five Levels of Service,” everyone needs to be continuously trained, reminded and coached. Remember, the quest for “Trademark” service is a process – a never-ending journey!
Ending with an appropriate quote…
"Great service is not the end – the final answer. It is a process that is on-going, ever changing and is always being adapted to meet the needs of the current situation.”
-- Shep Hyken, CSP, CPAE
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Wednesday, October 27, 2010
The Honeymoon Should Never Be Over
Shep Hyken – customer service motivational speaker, author, trainer, and expert – explains how interacting with a customer forms a relationship in one of his Shepard Letters, his monthly newsletter, and how to maintain that relationship as time goes on. (Hint: the end of the transaction is not the end of the relationship!)
We have been doing business with a printer on a somewhat regular basis for several years. I remember the first day their sales rep called on us. They brought us samples, followed up throughout the process and personally delivered our order. This type of service continued for the next several times we placed orders.
Then one day the sales rep couldn't come out and asked us to come to them. We thought nothing of it, went and visited their facility and placed our order. Then, the order was delivered and there was an extra charge for courier service. This was the first time we had been charged for delivery. Usually our sales rep personally delivered the finished product.
We were frustrated. I've told them not to expect us to come in and not to charge us for the delivery – at least as a line item on the final invoice. I've ask them to quote a price that includes everything related to the project. If we wanted a price breakdown, we would ask for it.
We had come to expect a certain level of service, and they set the expectation based on the first several times we worked together. Then something changed. So, what happened?
A simple answer might be in an old cliché. The honeymoon is over.
They did what they could to get our business. The expectation they created was not anything unusual. As a matter of fact, we thought this was the norm. Another printer we do business with for other types of projects has a sales rep that brings samples, delivers, just stops by to say hello – and more.
Our relationship is now in jeopardy. It is a shame. They are nice people. Their price, while not always the lowest has been competitive. They have been able to do some of the special projects that our other printer couldn't or didn't want to do. They originally provided us a level of service that we had been used to, and therefore expected – but asking for what they used to do for us now seems like an inconvenience for them.
Lesson: Business is kind of like dating. The first time you do business with someone is like a date. You hope they want to go out – or do business with you - again. You finally, as some say, close the deal. To me, that is like getting married and going on the honeymoon. This is really the start of the long-term relationship. Get that? This is important! The close is really the start. So, don't fall down after the honeymoon. In business the honeymoon should never be over!
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Shep Hyken – customer service motivational speaker, author, trainer, and expert – explains how interacting with a customer forms a relationship in one of his Shepard Letters, his monthly newsletter, and how to maintain that relationship as time goes on. (Hint: the end of the transaction is not the end of the relationship!)
We have been doing business with a printer on a somewhat regular basis for several years. I remember the first day their sales rep called on us. They brought us samples, followed up throughout the process and personally delivered our order. This type of service continued for the next several times we placed orders.
Then one day the sales rep couldn't come out and asked us to come to them. We thought nothing of it, went and visited their facility and placed our order. Then, the order was delivered and there was an extra charge for courier service. This was the first time we had been charged for delivery. Usually our sales rep personally delivered the finished product.
We were frustrated. I've told them not to expect us to come in and not to charge us for the delivery – at least as a line item on the final invoice. I've ask them to quote a price that includes everything related to the project. If we wanted a price breakdown, we would ask for it.
We had come to expect a certain level of service, and they set the expectation based on the first several times we worked together. Then something changed. So, what happened?
A simple answer might be in an old cliché. The honeymoon is over.
They did what they could to get our business. The expectation they created was not anything unusual. As a matter of fact, we thought this was the norm. Another printer we do business with for other types of projects has a sales rep that brings samples, delivers, just stops by to say hello – and more.
Our relationship is now in jeopardy. It is a shame. They are nice people. Their price, while not always the lowest has been competitive. They have been able to do some of the special projects that our other printer couldn't or didn't want to do. They originally provided us a level of service that we had been used to, and therefore expected – but asking for what they used to do for us now seems like an inconvenience for them.
Lesson: Business is kind of like dating. The first time you do business with someone is like a date. You hope they want to go out – or do business with you - again. You finally, as some say, close the deal. To me, that is like getting married and going on the honeymoon. This is really the start of the long-term relationship. Get that? This is important! The close is really the start. So, don't fall down after the honeymoon. In business the honeymoon should never be over!
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Wednesday, October 20, 2010
Moments of Truth, Misery, & Magic
Shep Hyken – customer service motivational speaker, author, trainer, and expert – knows just how important every moment with the customer is. In one of his Shepard Letters, his monthly newsletter, Shep talks about each moment as a moment of truth, and how those moments can turn into moments of magic, or moments of misery.
It's all about creating Moments of Magic! What is a Moment of Magic and where did it come from?
Moments of Truth
In 1986 Jan Carlzon, the former president of Scandinavian Airlines wrote a book, Moments of Truth. In his book, Carlzon defines the moment of truth in business as this:
“Anytime a customer comes into contact with any aspect of a business, however remote, is an opportunity to form an impression.”
From this simple concept, Jan Carlzon took an airline that was failing and turned it around to be one of the most respected airlines in the industry.
Some examples of moments of truth in Jan Carlzon’s airline business are:
--when you call to make a reservation to take a flight,
--when you arrive at the airport and check your bags curbside,
--when you go inside and pick up your ticket at the ticket counter,
--when you are greeted at the gate,
--when you are taken care of by the flight attendants onboard the aircraft,
--and when you are greeted at your destination.
All of these are main moments of truth, and notice that they are all controlled by people. There are many moments of truth that are not controlled by people, such as advertisements (radio, television, billboards, newspapers, etc.). The emphasis of this article is on the moments of truth that we, as people, have control over. These are the points of contact that our customers and clients have directly with us and our organization.
Mentioned above are a number of the main moments of truth, not just at Jan Carlzon’s airline, but in virtually all commercial airlines. These are the main ones. And while these may be the most important, there are lots of small ones as well. For example, you might be walking toward your gate at the airport and walk by a couple Scandinavian employees. They look up and smile at you. Now that may be a small moment of truth, but it is an important one. It adds to the total experience of the customer.
Disney has taken the small moments of truth to an even higher level. They understand the importance that these small moments of truth have on their customers. They train their cast members (Disney’s term for employees) to acknowledge the guest (Disney’s term for a customer) with a smile or facial expression if within ten feet. If the cast member gets within five feet of the guest, they are to acknowledge them verbally. All of the little moments of truth, combined with the major ones, with the addition of the product or service your organization is selling, add up to the overall level of a customer’s satisfaction.
Moments of Magic!...and Misery
Jan Carlzon said there are good moments of truth and bad moments of truth. I believe there is a third type - average moments of truth. Average is middle-of-the-road - simply acceptable, but not great. I have a term for the good and bad ones. The bad ones are referred to as moments of misery, and the good ones are referred to as moments of magic.
Our goal should be to create all great moments of magic, even if they start out to be moments of misery. Sometimes a customer may have a legitimate complaint. We not only need to fix problems and complaints, we also need to give customers a reason to want to come back and continue to do business with us again and again. Even if we fix a problem, it doesn’t mean the customer is coming back. For example, if you own a restaurant and one of your guest’s meals is over cooked, don’t simply fix it or take it off of the bill. Consider giving the guest a business card with a note that gives him or her a round of drinks or a free appetizer the next time they come back.
At times these moments of misery may not even be our fault. The customer may just be having a terrible day. For example, a customer may be checking into a hotel. This person may have had three flights delayed and he or she is in a very bad mood. It is not the hotel’s fault the customer is unhappy due to the airline’s delayed flights. But, it is the person who is checking in this irate customer who has the opportunity to start to turn the customer’s mood around. It is an opportunity to take someone else’s moment of misery and turn it into the hotel’s moment of magic.
So, manage your moments of truth. Seize every one of them, even if they are moments of misery, as opportunities to show how good you and your organization are. This will go a long way in building long-term customer loyalty and total customer satisfaction.
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Shep Hyken – customer service motivational speaker, author, trainer, and expert – knows just how important every moment with the customer is. In one of his Shepard Letters, his monthly newsletter, Shep talks about each moment as a moment of truth, and how those moments can turn into moments of magic, or moments of misery.
It's all about creating Moments of Magic! What is a Moment of Magic and where did it come from?
Moments of Truth
In 1986 Jan Carlzon, the former president of Scandinavian Airlines wrote a book, Moments of Truth. In his book, Carlzon defines the moment of truth in business as this:
“Anytime a customer comes into contact with any aspect of a business, however remote, is an opportunity to form an impression.”
From this simple concept, Jan Carlzon took an airline that was failing and turned it around to be one of the most respected airlines in the industry.
Some examples of moments of truth in Jan Carlzon’s airline business are:
--when you call to make a reservation to take a flight,
--when you arrive at the airport and check your bags curbside,
--when you go inside and pick up your ticket at the ticket counter,
--when you are greeted at the gate,
--when you are taken care of by the flight attendants onboard the aircraft,
--and when you are greeted at your destination.
All of these are main moments of truth, and notice that they are all controlled by people. There are many moments of truth that are not controlled by people, such as advertisements (radio, television, billboards, newspapers, etc.). The emphasis of this article is on the moments of truth that we, as people, have control over. These are the points of contact that our customers and clients have directly with us and our organization.
Mentioned above are a number of the main moments of truth, not just at Jan Carlzon’s airline, but in virtually all commercial airlines. These are the main ones. And while these may be the most important, there are lots of small ones as well. For example, you might be walking toward your gate at the airport and walk by a couple Scandinavian employees. They look up and smile at you. Now that may be a small moment of truth, but it is an important one. It adds to the total experience of the customer.
Disney has taken the small moments of truth to an even higher level. They understand the importance that these small moments of truth have on their customers. They train their cast members (Disney’s term for employees) to acknowledge the guest (Disney’s term for a customer) with a smile or facial expression if within ten feet. If the cast member gets within five feet of the guest, they are to acknowledge them verbally. All of the little moments of truth, combined with the major ones, with the addition of the product or service your organization is selling, add up to the overall level of a customer’s satisfaction.
Moments of Magic!...and Misery
Jan Carlzon said there are good moments of truth and bad moments of truth. I believe there is a third type - average moments of truth. Average is middle-of-the-road - simply acceptable, but not great. I have a term for the good and bad ones. The bad ones are referred to as moments of misery, and the good ones are referred to as moments of magic.
Our goal should be to create all great moments of magic, even if they start out to be moments of misery. Sometimes a customer may have a legitimate complaint. We not only need to fix problems and complaints, we also need to give customers a reason to want to come back and continue to do business with us again and again. Even if we fix a problem, it doesn’t mean the customer is coming back. For example, if you own a restaurant and one of your guest’s meals is over cooked, don’t simply fix it or take it off of the bill. Consider giving the guest a business card with a note that gives him or her a round of drinks or a free appetizer the next time they come back.
At times these moments of misery may not even be our fault. The customer may just be having a terrible day. For example, a customer may be checking into a hotel. This person may have had three flights delayed and he or she is in a very bad mood. It is not the hotel’s fault the customer is unhappy due to the airline’s delayed flights. But, it is the person who is checking in this irate customer who has the opportunity to start to turn the customer’s mood around. It is an opportunity to take someone else’s moment of misery and turn it into the hotel’s moment of magic.
So, manage your moments of truth. Seize every one of them, even if they are moments of misery, as opportunities to show how good you and your organization are. This will go a long way in building long-term customer loyalty and total customer satisfaction.
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Wednesday, October 13, 2010
Top 10 Telephone Basics
Shep Hyken – customer service motivational speaker, author, trainer, and expert – has come up with ten guidelines to follow while talking on the phone, as featured in one of his Shepard Letters, his monthly newsletter.
This article is not just for the front line people who deal directly with customers. All of this information is applicable to everyone, from a receptionist to a warehouse manager to a CEO. Having good telephone skills helps build stronger relationships with everyone! Whether the call is incoming or outbound, the following can be applied to virtually every call.
So, let’s get back to basics. Phone skills are an important part of the job. The way you handle your phone is as important as a face-to-face meeting. So take the time to go over some of these basics. Here is my “top ten” phone skills list.
1. Let’s start with enthusiasm.
Try to convey some type of enthusiasm. From beginning to end, show that you care about the person you are talking to. You don’t need to act overly excited about your phone conversation. Just have a positive attitude. It is contagious.
2. Be sure to smile.
Even though you are on the phone, the other person can sense a smile from you. Some telephone experts recommend putting a mirror on your desk to remind you when you are not smiling at the customer. For people who are on the phone all day, a mirror may not be a bad idea.
3. How do you sound on the phone?
Using the right tone of voice creates atmosphere on the phone. This ties into the first two on this list. Is your enthusiasm coming through? Do you have a positive attitude? Is your phone conversation strictly business? Is it lighter or personal? Your tone and voice inflections will create an impression and help the person on the other end understand what you are telling them.
4. Say “Hello!” (or good morning, good afternoon, etc.)
Have a warm greeting or opening. Welcome people into the conversation. Don’t make them feel as if they are an interruption. If you are too busy, then let someone else or your voice mail pick up the phone. That is lot better than a greeting that sounds like, “Yah, what do you want!”
5. Say “Goodbye.”
Have a strong closing. At the minimum, be sure to say goodbye before hanging up the phone. How many times have you expected someone to say goodbye, have a nice day, etc. only to hear a click? Don’t do that to your customer!
6. When talking to a customer, avoid company or technical terminology that they may not understand.
Everybody has had this happen at one time or another. Someone tries to tell you something and you have absolutely no idea what he is talking about. It sounds like it could be English, and it is. But, you still don’t understand it because it is technical jargon. Technical terms or industry buzz-words can put a customer in an uncomfortable position. They might feel dumb because they don’t understand you. Or, they may feel frustrated and become impatient.
7. Don’t get angry, even if the customer is.
It is not always easy to keep calm, especially if the customer is angry about something you have no control over. (Chances are they are mad at something that has already happened.) If a customer is complaining and angry, let them vent. Most likely they aren’t mad at you personally. Ask them questions to show that you care. Don’t add to their aggravation. You might ask them to repeat the problem just to make sure you understand. Be a good listener.
8. When transferring - ONLY ONCE!
If you are transferring to someone else, make sure that person is available. Don’t put the customer on the hold, transfer, hold, transfer, hold, transfer, routine. (I hate when that happens!)
9. Control the “hold” button on your phone.
A survey in USA Today conducted by Nancy Friedman (a.k.a. The Telephone Doctor) showed that customers hate, more than anything else relating to the phone, to be put on HOLD! There are really only two reasons to put someone on hold: to transfer to someone else or to get information.
10. More on controlling that “hold” button.
If you are going to make a customer wait on hold, for any reason, let them know how long they will have to wait. When you say a minute and it really is just a minute, it will probably seem a lot longer to them. So, if you are asking them to hold for an extended period of time, it is probably best to call them back. Promise to call at a specific time. Then, keep your promise!
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Shep Hyken – customer service motivational speaker, author, trainer, and expert – has come up with ten guidelines to follow while talking on the phone, as featured in one of his Shepard Letters, his monthly newsletter.
This article is not just for the front line people who deal directly with customers. All of this information is applicable to everyone, from a receptionist to a warehouse manager to a CEO. Having good telephone skills helps build stronger relationships with everyone! Whether the call is incoming or outbound, the following can be applied to virtually every call.
So, let’s get back to basics. Phone skills are an important part of the job. The way you handle your phone is as important as a face-to-face meeting. So take the time to go over some of these basics. Here is my “top ten” phone skills list.
1. Let’s start with enthusiasm.
Try to convey some type of enthusiasm. From beginning to end, show that you care about the person you are talking to. You don’t need to act overly excited about your phone conversation. Just have a positive attitude. It is contagious.
2. Be sure to smile.
Even though you are on the phone, the other person can sense a smile from you. Some telephone experts recommend putting a mirror on your desk to remind you when you are not smiling at the customer. For people who are on the phone all day, a mirror may not be a bad idea.
3. How do you sound on the phone?
Using the right tone of voice creates atmosphere on the phone. This ties into the first two on this list. Is your enthusiasm coming through? Do you have a positive attitude? Is your phone conversation strictly business? Is it lighter or personal? Your tone and voice inflections will create an impression and help the person on the other end understand what you are telling them.
4. Say “Hello!” (or good morning, good afternoon, etc.)
Have a warm greeting or opening. Welcome people into the conversation. Don’t make them feel as if they are an interruption. If you are too busy, then let someone else or your voice mail pick up the phone. That is lot better than a greeting that sounds like, “Yah, what do you want!”
5. Say “Goodbye.”
Have a strong closing. At the minimum, be sure to say goodbye before hanging up the phone. How many times have you expected someone to say goodbye, have a nice day, etc. only to hear a click? Don’t do that to your customer!
6. When talking to a customer, avoid company or technical terminology that they may not understand.
Everybody has had this happen at one time or another. Someone tries to tell you something and you have absolutely no idea what he is talking about. It sounds like it could be English, and it is. But, you still don’t understand it because it is technical jargon. Technical terms or industry buzz-words can put a customer in an uncomfortable position. They might feel dumb because they don’t understand you. Or, they may feel frustrated and become impatient.
7. Don’t get angry, even if the customer is.
It is not always easy to keep calm, especially if the customer is angry about something you have no control over. (Chances are they are mad at something that has already happened.) If a customer is complaining and angry, let them vent. Most likely they aren’t mad at you personally. Ask them questions to show that you care. Don’t add to their aggravation. You might ask them to repeat the problem just to make sure you understand. Be a good listener.
8. When transferring - ONLY ONCE!
If you are transferring to someone else, make sure that person is available. Don’t put the customer on the hold, transfer, hold, transfer, hold, transfer, routine. (I hate when that happens!)
9. Control the “hold” button on your phone.
A survey in USA Today conducted by Nancy Friedman (a.k.a. The Telephone Doctor) showed that customers hate, more than anything else relating to the phone, to be put on HOLD! There are really only two reasons to put someone on hold: to transfer to someone else or to get information.
10. More on controlling that “hold” button.
If you are going to make a customer wait on hold, for any reason, let them know how long they will have to wait. When you say a minute and it really is just a minute, it will probably seem a lot longer to them. So, if you are asking them to hold for an extended period of time, it is probably best to call them back. Promise to call at a specific time. Then, keep your promise!
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Wednesday, October 06, 2010
On Duty While You Are Off Duty
Shep Hyken – customer service motivational speaker, author, trainer, and expert – shares a few experiences in one of his Shepard Letters, his monthly newsletter, about remembering that even when you are not on the clock, you are still representing your company.
I recently took my family to dinner at a nice restaurant. We had a 6:00 p.m. reservation. We were a few minutes early and were obviously one of the first guests to arrive. The hostess told us to take a seat and she would let us know when our table was ready. As the restaurant was virtually empty, I asked her how long she thought it would be. Her response was this:
“Sir, it is 5:52. Your reservation wasn’t until 6:00. I’ll let you know when the table is ready.”
I was a bit put off by her very direct and less than friendly response. It looked like all of the tables were ready so I asked her why. Then the real reason came out why she didn’t want to seat us. She told me that she was off duty and I would have to wait for the hostess that was supposed to be on duty to arrive. Ah, I see! She could assume the duty of aggravating a customer, but could not, make that would not, assume the duty of taking care of a customer.
Lesson: This story illustrates a very simple, yet important point. At any time that someone can be associated with your company, they are.
That means that even when someone is off duty, as our hostess in the above example described herself to be, they are still on. Think about the truck with the corporate logo on its side that drives recklessly down the highway. The driver of that truck may be off duty, but the truck is still representing the company. Does the driver realize it?
A long time ago I wrote about an incident where I became upset with a ticket agent at the airport. I didn’t realize that audience members from my speech that morning were watching me. I was very embarrassed. At that moment I realized that I was not only representing myself, but my client as well.
At any given time, even when we don’t suspect it, we might be creating an impression about our company, or even ourselves. And whenever it comes to dealing with the customer, we must always be on – even when we are supposed to be off.
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Shep Hyken – customer service motivational speaker, author, trainer, and expert – shares a few experiences in one of his Shepard Letters, his monthly newsletter, about remembering that even when you are not on the clock, you are still representing your company.
I recently took my family to dinner at a nice restaurant. We had a 6:00 p.m. reservation. We were a few minutes early and were obviously one of the first guests to arrive. The hostess told us to take a seat and she would let us know when our table was ready. As the restaurant was virtually empty, I asked her how long she thought it would be. Her response was this:
“Sir, it is 5:52. Your reservation wasn’t until 6:00. I’ll let you know when the table is ready.”
I was a bit put off by her very direct and less than friendly response. It looked like all of the tables were ready so I asked her why. Then the real reason came out why she didn’t want to seat us. She told me that she was off duty and I would have to wait for the hostess that was supposed to be on duty to arrive. Ah, I see! She could assume the duty of aggravating a customer, but could not, make that would not, assume the duty of taking care of a customer.
Lesson: This story illustrates a very simple, yet important point. At any time that someone can be associated with your company, they are.
That means that even when someone is off duty, as our hostess in the above example described herself to be, they are still on. Think about the truck with the corporate logo on its side that drives recklessly down the highway. The driver of that truck may be off duty, but the truck is still representing the company. Does the driver realize it?
A long time ago I wrote about an incident where I became upset with a ticket agent at the airport. I didn’t realize that audience members from my speech that morning were watching me. I was very embarrassed. At that moment I realized that I was not only representing myself, but my client as well.
At any given time, even when we don’t suspect it, we might be creating an impression about our company, or even ourselves. And whenever it comes to dealing with the customer, we must always be on – even when we are supposed to be off.
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Wednesday, September 29, 2010
Be Good For Your Customer
Shep Hyken – customer service motivational speaker, author, trainer, and expert – explains the difference between being good to your customer and being good for your customer in one of his Shepard Letters, his monthly newsletter.
One of my clients Todd Walker of Network Communications (They publish monthly real estate books that market residential properties.) had a great comment about how he takes care of his customers, the real estate agents and brokers that buy the adds in his books. He asks them, “Do you want me to be good to you, or good for you?”
Think about that question for a moment. Being good “to” the customer means you take care of them, give them great service, etc. But being good “for” the customer is different. It is helping them or enhancing their experience.
Sometimes it is easy to enhance an experience or increase the value of your products or services by just making suggestions or helping the customer. Other times you have to sell more. Up-selling sometimes scares sales people, but it has to be done. It is a disservice not to up-sell the customer when it is appropriate and necessary to the success of the product.
As mentioned above, Todd sells advertising in a book. Being good “for” the customer means the sales person can help design the advertisement for the customer. They may even suggest a larger advertisement, not because it brings more revenue to Network Communications, but because it will truly create better results for the customer. The sales rep is helping the customer receive maximum impact for the advertising dollars.
How about the server at a restaurant that suggests that the guest try the new appetizer? The server could just take the food order, but instead is suggesting something that might add to the enjoyment of the meal. Yes, it adds dollars to the check, but it also enhances the experience.
Recently at a retail golf store I saw the sales person sell some expensive golf clubs. What compelled the customer to buy the clubs on the spot was when the sales person said, “I could sell you these clubs today and I know you would be happy with them. But I won’t sell them to you until I make sure they are the right clubs for your golf swing. So, let’s step over to our practice facility and make sure you are comfortable with these clubs.” Fifteen minutes later the customer felt like they had a golf lesson – with clubs that would help improve the game. Sold!
Let’s take Todd’s question a bit further. The question is really a philosophy. There really isn’t a choice. The customer deserves to have both. We should be good “to” and “for” the customer. That is what Todd intends. Posing it as a question is only for the benefit of the customer.
In conclusion, don’t just take care of the customer. Help the customer. Don’t just be good “to” the customer. Be good “for” the customer. Show value, create an experience and always strive to exceed their expectations.
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Shep Hyken – customer service motivational speaker, author, trainer, and expert – explains the difference between being good to your customer and being good for your customer in one of his Shepard Letters, his monthly newsletter.
One of my clients Todd Walker of Network Communications (They publish monthly real estate books that market residential properties.) had a great comment about how he takes care of his customers, the real estate agents and brokers that buy the adds in his books. He asks them, “Do you want me to be good to you, or good for you?”
Think about that question for a moment. Being good “to” the customer means you take care of them, give them great service, etc. But being good “for” the customer is different. It is helping them or enhancing their experience.
Sometimes it is easy to enhance an experience or increase the value of your products or services by just making suggestions or helping the customer. Other times you have to sell more. Up-selling sometimes scares sales people, but it has to be done. It is a disservice not to up-sell the customer when it is appropriate and necessary to the success of the product.
As mentioned above, Todd sells advertising in a book. Being good “for” the customer means the sales person can help design the advertisement for the customer. They may even suggest a larger advertisement, not because it brings more revenue to Network Communications, but because it will truly create better results for the customer. The sales rep is helping the customer receive maximum impact for the advertising dollars.
How about the server at a restaurant that suggests that the guest try the new appetizer? The server could just take the food order, but instead is suggesting something that might add to the enjoyment of the meal. Yes, it adds dollars to the check, but it also enhances the experience.
Recently at a retail golf store I saw the sales person sell some expensive golf clubs. What compelled the customer to buy the clubs on the spot was when the sales person said, “I could sell you these clubs today and I know you would be happy with them. But I won’t sell them to you until I make sure they are the right clubs for your golf swing. So, let’s step over to our practice facility and make sure you are comfortable with these clubs.” Fifteen minutes later the customer felt like they had a golf lesson – with clubs that would help improve the game. Sold!
Let’s take Todd’s question a bit further. The question is really a philosophy. There really isn’t a choice. The customer deserves to have both. We should be good “to” and “for” the customer. That is what Todd intends. Posing it as a question is only for the benefit of the customer.
In conclusion, don’t just take care of the customer. Help the customer. Don’t just be good “to” the customer. Be good “for” the customer. Show value, create an experience and always strive to exceed their expectations.
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Wednesday, September 22, 2010
Loyalty Goes Both Ways
Shep Hyken – customer service motivational speaker, author, trainer, and expert – knows how to create loyal customers. In one of his Shepard Letters, his monthly newsletter, he provides another way in which to create those loyal customers- be loyal to them first!
We all want our customers to be loyal. So here is a thought:
In order to get your customers to be loyal to you, you need to be loyal to your customers.
Are you loyal to your customers? Do they know it? Do they feel it? What are you doing to prove it?
Loyalty is about creating value, building a strong relationship, developing trust, having an understanding of their business, knowing their wants and needs, making them feel special, letting them know you appreciate them – and much more.
While there may be lots of things you can do to prove your loyalty, it really isn’t that difficult. All of the above mentioned – and more – is just common sense. These are the things we should be doing for our customers. So, I have a little exercise/assignment for you to do. It shouldn’t take very long. Here it is:
Write down all of the things you think you are doing, or should be doing, to show your loyalty to your customers. You can start with the list above. Then add more. Be specific and write down how you are (or should be) doing it. Ask a few others what they think and add to the list. Pat yourself on the back for the ones you are doing already, and start doing the ones you aren’t.
That is it. A simple assignment on the surface that will hopefully bring you closer to understanding the value you are giving to your customers – as well as the loyalty you are showing them. After all, why should your customers be loyal to you, if you can’t prove your loyalty to them?
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Shep Hyken – customer service motivational speaker, author, trainer, and expert – knows how to create loyal customers. In one of his Shepard Letters, his monthly newsletter, he provides another way in which to create those loyal customers- be loyal to them first!
We all want our customers to be loyal. So here is a thought:
In order to get your customers to be loyal to you, you need to be loyal to your customers.
Are you loyal to your customers? Do they know it? Do they feel it? What are you doing to prove it?
Loyalty is about creating value, building a strong relationship, developing trust, having an understanding of their business, knowing their wants and needs, making them feel special, letting them know you appreciate them – and much more.
While there may be lots of things you can do to prove your loyalty, it really isn’t that difficult. All of the above mentioned – and more – is just common sense. These are the things we should be doing for our customers. So, I have a little exercise/assignment for you to do. It shouldn’t take very long. Here it is:
Write down all of the things you think you are doing, or should be doing, to show your loyalty to your customers. You can start with the list above. Then add more. Be specific and write down how you are (or should be) doing it. Ask a few others what they think and add to the list. Pat yourself on the back for the ones you are doing already, and start doing the ones you aren’t.
That is it. A simple assignment on the surface that will hopefully bring you closer to understanding the value you are giving to your customers – as well as the loyalty you are showing them. After all, why should your customers be loyal to you, if you can’t prove your loyalty to them?
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Wednesday, September 15, 2010
On Being “Real”
Shep Hyken – customer service motivational speaker, author, trainer, and expert – offers some advice to go into your motivational and self-improvement file from one of his Shepard Letters, his monthly newsletter, about being real.
I had just finished a speech. One of the audience members came up to talk to me. He said that his group has been fortunate to get to hear a lot of speakers, but seldom does he get to meet the speaker. He ended our conversation by saying, “Because I met you and shook your hand I’ll always remember your speech. It was real.”
He said it was real. What did that mean? Now, this wasn’t about me being some type of celebrity. I’m just a business speaker. I presented the speech well and had relevant material, but what happened after the speech is what made it “real.” All I did was make myself available after the speech to answer questions and talk to anyone who wanted to. Not a big deal, but it made impact. So, I’ve been thinking about what it is to be “real.”
As I think about my friends and colleagues who are successful, I see some commonalities about them. They are approachable and available. They have a bond with their customers as well as the people they work with. They create positive impact on others. They are “real.”
The secrets to being “real” are common sense. It takes some effort. Care about what you do. Be respectful to others. Make yourself approachable and available. Always be on time, even early. Be enthusiastic about who you are and what you do. Create positive impressions that are memorable and that garner respect, admiration and build confidence.
Most of all, recognize that every interaction you have is an opportunity to make positive impact on others – an opportunity to be and make an experience “real.”
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Shep Hyken – customer service motivational speaker, author, trainer, and expert – offers some advice to go into your motivational and self-improvement file from one of his Shepard Letters, his monthly newsletter, about being real.
I had just finished a speech. One of the audience members came up to talk to me. He said that his group has been fortunate to get to hear a lot of speakers, but seldom does he get to meet the speaker. He ended our conversation by saying, “Because I met you and shook your hand I’ll always remember your speech. It was real.”
He said it was real. What did that mean? Now, this wasn’t about me being some type of celebrity. I’m just a business speaker. I presented the speech well and had relevant material, but what happened after the speech is what made it “real.” All I did was make myself available after the speech to answer questions and talk to anyone who wanted to. Not a big deal, but it made impact. So, I’ve been thinking about what it is to be “real.”
As I think about my friends and colleagues who are successful, I see some commonalities about them. They are approachable and available. They have a bond with their customers as well as the people they work with. They create positive impact on others. They are “real.”
The secrets to being “real” are common sense. It takes some effort. Care about what you do. Be respectful to others. Make yourself approachable and available. Always be on time, even early. Be enthusiastic about who you are and what you do. Create positive impressions that are memorable and that garner respect, admiration and build confidence.
Most of all, recognize that every interaction you have is an opportunity to make positive impact on others – an opportunity to be and make an experience “real.”
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Wednesday, September 08, 2010
The Name Game
Shep Hyken – customer service motivational speaker, author, trainer, and expert – suggests a simple customer service tactic in one of his Shepard Letters, his monthly newsletter, that can change a customer’s whole experience with you. Just use their name!
Several months ago I was invited to a beautiful resort on an exotic island (Nevis) to present my program at a business meeting. As I walked off of the plane there was a representative from the travel company greeting me, holding a sign with my name. As soon as she identified me, she started using my name. She helped me get a cab and told the driver where to take me.
While we were driving to the airport the driver asked, "Where are you from, Mr. Hyken?" It wasn't the question that surprised me. It was that he used my name. We had a nice conversation on the way to the hotel.
Once at the hotel, the doorman greeted me by name. "Welcome to our hotel, Mr. Hyken." It was obvious that the woman at the airport informed someone I was on my way.
When I checked in the person didn't ask my name. She already had it.
The manager came out and introduced himself to me. He didn't have to ask my name. He already knew it.
On the way to my room, the bellman used my name.
I met the housekeeper later in the day. When she greeted me she asked if she was pronouncing my name properly.
Every time I walked through the lobby someone from the hotel staff acknowledged me by name. And, all of this started with the person who met me when I arrived at the airport. She had put the system to work by simply letting someone at the hotel know that I was on my way.
This was a great experience. I was truly impressed. I can't exactly describe how this constant use of my name made me feel, other than to say it was great. I felt more at home, more at ease, more comfortable – more of a guest than a customer.
It is obvious that the Four Seasons on Nevis has customer service down to an art. They are recognized as one of the top resort hotels in the world. It takes a lot of things, some big and some small, to be great. I would put using a customer's name down as small thing. It is almost just a detail. But, sometimes it is the smallest things that make the great ones great.
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Shep Hyken – customer service motivational speaker, author, trainer, and expert – suggests a simple customer service tactic in one of his Shepard Letters, his monthly newsletter, that can change a customer’s whole experience with you. Just use their name!
Several months ago I was invited to a beautiful resort on an exotic island (Nevis) to present my program at a business meeting. As I walked off of the plane there was a representative from the travel company greeting me, holding a sign with my name. As soon as she identified me, she started using my name. She helped me get a cab and told the driver where to take me.
While we were driving to the airport the driver asked, "Where are you from, Mr. Hyken?" It wasn't the question that surprised me. It was that he used my name. We had a nice conversation on the way to the hotel.
Once at the hotel, the doorman greeted me by name. "Welcome to our hotel, Mr. Hyken." It was obvious that the woman at the airport informed someone I was on my way.
When I checked in the person didn't ask my name. She already had it.
The manager came out and introduced himself to me. He didn't have to ask my name. He already knew it.
On the way to my room, the bellman used my name.
I met the housekeeper later in the day. When she greeted me she asked if she was pronouncing my name properly.
Every time I walked through the lobby someone from the hotel staff acknowledged me by name. And, all of this started with the person who met me when I arrived at the airport. She had put the system to work by simply letting someone at the hotel know that I was on my way.
This was a great experience. I was truly impressed. I can't exactly describe how this constant use of my name made me feel, other than to say it was great. I felt more at home, more at ease, more comfortable – more of a guest than a customer.
It is obvious that the Four Seasons on Nevis has customer service down to an art. They are recognized as one of the top resort hotels in the world. It takes a lot of things, some big and some small, to be great. I would put using a customer's name down as small thing. It is almost just a detail. But, sometimes it is the smallest things that make the great ones great.
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Wednesday, September 01, 2010
Problems are Opportunities to Show How Good You Are
Shep Hyken – customer service motivational speaker, author, trainer, and expert – understands that sometimes problems happen. In one of his Shepard Letters, his monthly newsletter, Shep shares a story about how a series of problems became opportunities and Moments of Magic™.
I recently completed a video project for a client. The director of the video crew discovered a mistake. It was pretty big. We had to re-shoot a number of scenes, which meant we had to create the set exactly as it was several days earlier. Because of this problem, I found out just how good he really was. Sure, I’ll use him again. Sure, I’ll recommend him if someone asks. But, I will also do one better. I’ll be his advocate. I’ll tell everyone about him – even if they don’t need to shoot a video. Why? Because he is excellent, not only at what he does, but how he treats people. He has become a benchmark as to how I would want to handle a customer/client problem.
Here is what happened. Two days after the video shoot he called me with the bad news. They had lost six of the scenes. He felt terrible, as he knew that even though he was willing to come back and re-shoot the scenes – at his expense – it would be a great inconvenience to me.
He truly was sorry and made me feel that he would do just about anything to make it up to me. The moment he knew there was a problem he informed me. He assured me he could create a set that would be identical in every way – light, sound, etc. – and that I had nothing to worry about. The only thing is that he was upset that I would be inconvenienced, as it would be several more hours of shooting.
He cared so much that by the time we finished our phone conversation I felt bad that he felt so bad.
Isn’t that the way it should be? Most of the people I do business with do what they are supposed to do, and when there is a problem they take care of it. I appreciate them, but this time it was different. There seemed to be an emotional hook. It is difficult to explain, but it is more than just doing the right thing for a customer. It is doing the right thing with empathy, sympathy, concern and care.
I’ve always preached that if you have a problem with a customer, usually all you have to do is take care of it quickly, with a sense of urgency and the right attitude to regain the confidence of the customer. But this was taking that concept to another level.
Let’s say that you have been doing business with someone for twenty years and there has never been a problem. Then one day it happens. Something goes wrong. There is a problem – a Moment of Misery™. Whatever it is, this is judgment day. This is your opportunity to earn the right to keep the business.
I’m happy to pay my video director/producer for the work that he does. I have always had confidence in his work. And, now I’m confident that he will stand behind his work 100%. Even more, if that were possible. He stakes his reputation on it. And, that is enough for me to recommend him to everyone. His name is John Baker. Most people call him “One Take Bake.” I’ll still call him that, even though this time we had to take two takes – HA! (One Take Bake can be reached at 314-984-8883.)
To close with a motivational quote…
“Success covers a multitude of blunders.”
-- George Bernard Shaw
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Shep Hyken – customer service motivational speaker, author, trainer, and expert – understands that sometimes problems happen. In one of his Shepard Letters, his monthly newsletter, Shep shares a story about how a series of problems became opportunities and Moments of Magic™.
I recently completed a video project for a client. The director of the video crew discovered a mistake. It was pretty big. We had to re-shoot a number of scenes, which meant we had to create the set exactly as it was several days earlier. Because of this problem, I found out just how good he really was. Sure, I’ll use him again. Sure, I’ll recommend him if someone asks. But, I will also do one better. I’ll be his advocate. I’ll tell everyone about him – even if they don’t need to shoot a video. Why? Because he is excellent, not only at what he does, but how he treats people. He has become a benchmark as to how I would want to handle a customer/client problem.
Here is what happened. Two days after the video shoot he called me with the bad news. They had lost six of the scenes. He felt terrible, as he knew that even though he was willing to come back and re-shoot the scenes – at his expense – it would be a great inconvenience to me.
He truly was sorry and made me feel that he would do just about anything to make it up to me. The moment he knew there was a problem he informed me. He assured me he could create a set that would be identical in every way – light, sound, etc. – and that I had nothing to worry about. The only thing is that he was upset that I would be inconvenienced, as it would be several more hours of shooting.
He cared so much that by the time we finished our phone conversation I felt bad that he felt so bad.
Isn’t that the way it should be? Most of the people I do business with do what they are supposed to do, and when there is a problem they take care of it. I appreciate them, but this time it was different. There seemed to be an emotional hook. It is difficult to explain, but it is more than just doing the right thing for a customer. It is doing the right thing with empathy, sympathy, concern and care.
I’ve always preached that if you have a problem with a customer, usually all you have to do is take care of it quickly, with a sense of urgency and the right attitude to regain the confidence of the customer. But this was taking that concept to another level.
Let’s say that you have been doing business with someone for twenty years and there has never been a problem. Then one day it happens. Something goes wrong. There is a problem – a Moment of Misery™. Whatever it is, this is judgment day. This is your opportunity to earn the right to keep the business.
I’m happy to pay my video director/producer for the work that he does. I have always had confidence in his work. And, now I’m confident that he will stand behind his work 100%. Even more, if that were possible. He stakes his reputation on it. And, that is enough for me to recommend him to everyone. His name is John Baker. Most people call him “One Take Bake.” I’ll still call him that, even though this time we had to take two takes – HA! (One Take Bake can be reached at 314-984-8883.)
To close with a motivational quote…
“Success covers a multitude of blunders.”
-- George Bernard Shaw
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Wednesday, August 25, 2010
It's Not My Fault, But It Is My Problem - To Solve
Shep Hyken - customer service motivational speaker, author, trainer and expert - shares a story in one of his Shepard Letters, his monthly newsletter, about how taking control of a problematic situation for a customer, be it your fault or not, has the opportunity to turn a satisfied customer into a customer evangelist!
I love watching accountability in action. Just last week I was staying at a great hotel, the Embassy Suites, in Portland, OR. The next morning I had to leave quickly after my meeting to get to the airport. Because there wasn’t a taxi stand at the hotel, it could take ten or fifteen minutes to get a taxi, so the doorman suggested I arrange for the taxi to be waiting at a specific time.
When I walked out of the hotel at the arranged time, there wasn’t a taxi waiting. The doorman called the taxi-cab company to see how long it would be. He told me it could be ten minutes. This gentleman knew I was concerned about getting to the airport on time to make my flight. That’s when he said, “Don’t worry, I’ll take you. Wait right here.” Within moments, he drove up and off we went.
First, the hotel was not obligated to take me to the airport. They typically don’t make “airport runs.” It wasn’t the doorman’s fault that my cab didn’t show up, but he accepted the responsibility to take care of my problem.
That’s accountability! Taking ownership of the situation, whether it be good or bad.
I’ve written about this before. It is like the shipment we sent to a client that never arrived. We get the call from the client. Hey, we shipped it. It’s not our fault. But, I would never tell that to the client. I would simply say, we’ll take care of it, and then we find out what happened. It’s not our fault, but it is our problem – to solve!
Accountability can create customer confidence, and confidence can lead to loyalty.
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Shep Hyken - customer service motivational speaker, author, trainer and expert - shares a story in one of his Shepard Letters, his monthly newsletter, about how taking control of a problematic situation for a customer, be it your fault or not, has the opportunity to turn a satisfied customer into a customer evangelist!
I love watching accountability in action. Just last week I was staying at a great hotel, the Embassy Suites, in Portland, OR. The next morning I had to leave quickly after my meeting to get to the airport. Because there wasn’t a taxi stand at the hotel, it could take ten or fifteen minutes to get a taxi, so the doorman suggested I arrange for the taxi to be waiting at a specific time.
When I walked out of the hotel at the arranged time, there wasn’t a taxi waiting. The doorman called the taxi-cab company to see how long it would be. He told me it could be ten minutes. This gentleman knew I was concerned about getting to the airport on time to make my flight. That’s when he said, “Don’t worry, I’ll take you. Wait right here.” Within moments, he drove up and off we went.
First, the hotel was not obligated to take me to the airport. They typically don’t make “airport runs.” It wasn’t the doorman’s fault that my cab didn’t show up, but he accepted the responsibility to take care of my problem.
That’s accountability! Taking ownership of the situation, whether it be good or bad.
I’ve written about this before. It is like the shipment we sent to a client that never arrived. We get the call from the client. Hey, we shipped it. It’s not our fault. But, I would never tell that to the client. I would simply say, we’ll take care of it, and then we find out what happened. It’s not our fault, but it is our problem – to solve!
Accountability can create customer confidence, and confidence can lead to loyalty.
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Wednesday, August 18, 2010
Create a Unique Experience
All businesses have similar issues. Many compete head to head, trying to outdo one another. But at the end of the day, people do business with people, and employees can create a success or, unfortunately, a failure.
So, let’s say we have the amenities for our customers, whatever they might be for whatever business you are in. And, let’s say you have great people doing great things for your customers and clients. What else can we do? Well, let’s go back to the hotel industry because once again, they are a perfect example of what needs to be done. It is simple. Create an experience, but one that is different.
The Hard Rock Hotel, an upscale hotel chain, is a great example. Beyond great service and a visual theme throughout their hotels, they pipe in rock and roll music. This is really an over simplification of their concept. They go beyond the unique atmosphere and ultimately create a rock and roll experience.
In New York City there is a unique hotel called The Library Hotel. The floors and rooms tie into the Dewy Decimal System, and depending on what floor or room you are in, you will have a different experience.
The Hotel Fox in Denmark creates a unique experience for their guests. Every one of their rooms has been designed by a different artist. When a guest checks in, they are given a virtual tour on a computer of the different rooms that are available. Then the guest chooses the room that is most appealing.
You don’t have to own a hotel to do this. A friend of mine is an industrial sales rep and performs magic tricks for his customers. Every time he sees his customers he has a new trick, and they love him. A pediatrician blows up balloon animals for his patients, which makes going to the doctor not such a scary thing. A dentist puts high-end music headphones on his patients to help them relax. A hardware store that is open early in the morning for their contractors offers a continental breakfast and coffee. A grocery store chain has miniature carts so kids can push a little cart around as they follow their parents up and down the aisles of the store.
Having high quality products or services is important. And when you combine that with delivering outstanding service, you have a winning combination. Then, take it to the next level by creating an experience. But you can even go a step further, and that is to make the experience unique. Be different!
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Shep Hyken - customer service motivational speaker, author, trainer and expert – brings up examples of creating unique experiences for your customers in a Shepard Letter, his monthly newsletter, and also how to capitalize on your differences.
In the past I’ve written about hotels and specifically about amenity wars. This is where one hotel comes out with a better bed – such as Westin’s Heavenly Bed. It gives them a competitive edge for a while, but eventually other hotels catch on and compete head to head. Eventually these amenities don’t make the difference anymore. At a certain point, no matter how big the rooms are, or how plush the bed is or how nice the chocolates are on the pillows, it comes down to the people making the difference. The staff can make or break it for the hotel.All businesses have similar issues. Many compete head to head, trying to outdo one another. But at the end of the day, people do business with people, and employees can create a success or, unfortunately, a failure.
So, let’s say we have the amenities for our customers, whatever they might be for whatever business you are in. And, let’s say you have great people doing great things for your customers and clients. What else can we do? Well, let’s go back to the hotel industry because once again, they are a perfect example of what needs to be done. It is simple. Create an experience, but one that is different.
The Hard Rock Hotel, an upscale hotel chain, is a great example. Beyond great service and a visual theme throughout their hotels, they pipe in rock and roll music. This is really an over simplification of their concept. They go beyond the unique atmosphere and ultimately create a rock and roll experience.
In New York City there is a unique hotel called The Library Hotel. The floors and rooms tie into the Dewy Decimal System, and depending on what floor or room you are in, you will have a different experience.
The Hotel Fox in Denmark creates a unique experience for their guests. Every one of their rooms has been designed by a different artist. When a guest checks in, they are given a virtual tour on a computer of the different rooms that are available. Then the guest chooses the room that is most appealing.
You don’t have to own a hotel to do this. A friend of mine is an industrial sales rep and performs magic tricks for his customers. Every time he sees his customers he has a new trick, and they love him. A pediatrician blows up balloon animals for his patients, which makes going to the doctor not such a scary thing. A dentist puts high-end music headphones on his patients to help them relax. A hardware store that is open early in the morning for their contractors offers a continental breakfast and coffee. A grocery store chain has miniature carts so kids can push a little cart around as they follow their parents up and down the aisles of the store.
Having high quality products or services is important. And when you combine that with delivering outstanding service, you have a winning combination. Then, take it to the next level by creating an experience. But you can even go a step further, and that is to make the experience unique. Be different!
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Thursday, August 12, 2010
Customer Service Spin on JetBlue Flight Attendant
Customer Service comes to the surface of major airline as news headlines focus on JetBlue flight attendant Steven Slater. It appears he’d “had enough” with his job and decided to exit in grand style. After an argument with a passenger where curse words were exchanged, he grabbed a couple of beers, announced on the loud speaker system that he’d had it, opened a door and slid down the emergency chute.
Public response to Mr. Slater’s behavior has been interesting. He’s been applauded by some for his actions and has become somewhat of a hero to many who’ve wanted to exit their jobs in similar fashion.
Here’s my take: Shame on Mr. Slater. His behavior was everything but professional. I’m not saying the passenger was right. On the contrary, the passenger was 100% wrong. Still, no excuse for Mr. Slater to have reacted in the unprofessional manner he did. How should someone react in this type of situation? In a way that brings dignity and respect to both him/herself and the company he/she represents.
I preach that the customer is NOT always right. I usually follow up this line with, “So let the customer be wrong with dignity and respect.” However, when the customer is so wrong, the dignity and respect has to come back to the employee and the company.
So decide if the customer is worth keeping. If not, “fire” the customer. I would imagine that if Mr. Slater would have had the belligerent customer taken off the plane by the captain or a gate agent, he might have still received applause – from passengers who were impressed with how he handled the situation. That’s customer service!
Shep Hyken, CSP CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please call (314) 692-2200 (Email: shep@hyken.com – http://www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Customer Service comes to the surface of major airline as news headlines focus on JetBlue flight attendant Steven Slater. It appears he’d “had enough” with his job and decided to exit in grand style. After an argument with a passenger where curse words were exchanged, he grabbed a couple of beers, announced on the loud speaker system that he’d had it, opened a door and slid down the emergency chute.
Public response to Mr. Slater’s behavior has been interesting. He’s been applauded by some for his actions and has become somewhat of a hero to many who’ve wanted to exit their jobs in similar fashion.
Here’s my take: Shame on Mr. Slater. His behavior was everything but professional. I’m not saying the passenger was right. On the contrary, the passenger was 100% wrong. Still, no excuse for Mr. Slater to have reacted in the unprofessional manner he did. How should someone react in this type of situation? In a way that brings dignity and respect to both him/herself and the company he/she represents.
I preach that the customer is NOT always right. I usually follow up this line with, “So let the customer be wrong with dignity and respect.” However, when the customer is so wrong, the dignity and respect has to come back to the employee and the company.
So decide if the customer is worth keeping. If not, “fire” the customer. I would imagine that if Mr. Slater would have had the belligerent customer taken off the plane by the captain or a gate agent, he might have still received applause – from passengers who were impressed with how he handled the situation. That’s customer service!
Shep Hyken, CSP CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please call (314) 692-2200 (Email: shep@hyken.com – http://www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Wednesday, August 11, 2010
Bad Rules
Shep Hyken - customer service motivational speaker, author, trainer and expert – tells a funny story in the Shepard Letters, his monthly newsletter, where the rules overpowered common sense and left a customer unsatisfied with their experience.
Recently I took my wife to one of St. Louis’s hottest new restaurants. This place is always busy and it is hard to get a reservation. On this particular Saturday night they were extremely busy. On our way out I told my wife to stay in the restaurant, where it was warm, while I went outside to give the parking attendant the ticket to get our car. I then wanted to go back inside to wait with my wife while the valet went to get the car. One problem. The doorman wouldn’t let me back in the restaurant. The manager had decided that it was too crowded in the restaurant, so no one would be allowed in until people had left.
I pleaded with the “guard” at the door that I had just came out to give my ticket to the valet parking attendant and that my wife was waiting inside for me to get her. I even tried to get him to look at my credit card receipt. His response, “I’m just doing what they (the management) told me to do.”
I told him that was ridiculous. Eventually my car arrived and my wife, being far more intelligent than the guy guarding the door, knew to come outside. As we drove away I told her the story. It was so ridiculous, that we actually had a bit of a laugh over it.
A couple of thoughts… First, I knew why the management of the restaurant had made the request not to let more people into the restaurant. So did the guy guarding the door. The place was crowded.
Second, did management ever think that my particular situation would happen? Probably not. I’m not referring to me walking out to get my car and wanting to go back in to get my wife. I’m referring to management ever thinking that the doorman might take the request so literally that they wouldn’t let customers back in.
Do you or your company have rules and policies that customers might think of as dumb, ridiculous or inconvenient? Do the people you work with understand the concept of the rules and policies, or can they be misunderstood to a point of ruining a customer’s experience? Put another way…
What have you done to get in the way of success?
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Shep Hyken - customer service motivational speaker, author, trainer and expert – tells a funny story in the Shepard Letters, his monthly newsletter, where the rules overpowered common sense and left a customer unsatisfied with their experience.
Recently I took my wife to one of St. Louis’s hottest new restaurants. This place is always busy and it is hard to get a reservation. On this particular Saturday night they were extremely busy. On our way out I told my wife to stay in the restaurant, where it was warm, while I went outside to give the parking attendant the ticket to get our car. I then wanted to go back inside to wait with my wife while the valet went to get the car. One problem. The doorman wouldn’t let me back in the restaurant. The manager had decided that it was too crowded in the restaurant, so no one would be allowed in until people had left.
I pleaded with the “guard” at the door that I had just came out to give my ticket to the valet parking attendant and that my wife was waiting inside for me to get her. I even tried to get him to look at my credit card receipt. His response, “I’m just doing what they (the management) told me to do.”
I told him that was ridiculous. Eventually my car arrived and my wife, being far more intelligent than the guy guarding the door, knew to come outside. As we drove away I told her the story. It was so ridiculous, that we actually had a bit of a laugh over it.
A couple of thoughts… First, I knew why the management of the restaurant had made the request not to let more people into the restaurant. So did the guy guarding the door. The place was crowded.
Second, did management ever think that my particular situation would happen? Probably not. I’m not referring to me walking out to get my car and wanting to go back in to get my wife. I’m referring to management ever thinking that the doorman might take the request so literally that they wouldn’t let customers back in.
Do you or your company have rules and policies that customers might think of as dumb, ridiculous or inconvenient? Do the people you work with understand the concept of the rules and policies, or can they be misunderstood to a point of ruining a customer’s experience? Put another way…
What have you done to get in the way of success?
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Wednesday, August 04, 2010
Ask the Extra Question(s)
Shep Hyken - customer service motivational speaker, author, trainer and expert – recounts a funny story from the Shepard Letter, his monthly newsletter, which as amusing as it may be, has a serious message behind the humor about asking questions.
As you may have read in past Shepard Letter articles, I believe that communication is the cornerstone to good customer and employee relationships. One of my favorite strategies is to “Ask the extra question.” This ensures you have a better understanding of what your customer wants and expects. Here is something that happened to me and my colleagues at a recent meeting in Washington, DC.
We decided to have lunch at a pub. The menu had a number of great looking appetizers. Along with our lunch entrees, we ordered several of them. One of the appetizers was mini-hamburgers; three to an order. Well, there were seven of us. I nicely asked the server that since there were three to an order, and there were seven of us, could they make seven and just charge us for it. He said, “No problem.”
Out came the appetizers. There were chicken wings, nachos and… seven orders of mini-hamburgers. Not seven burgers, but seven orders of burgers. That’s 21 burgers total. At first we were shocked. The server, with an embarrassing look on his face said, “It did seem like you were ordering too much food.”
So, why didn’t he ask us about it? He admitted it didn’t seem right. No, he didn’t ask the extra question, and we ended up boxing up 15 hamburgers. The good news is that there were some homeless people in the park across the street that had a nice lunch, thanks to our server’s lapse in common sense.
The Lesson: Sometimes people say something and mean something else. Or, you may simply not understand someone. Avoid problems. Avoid confusion. Most important, avoid letting down a customer. Ask the extra question(s).
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Shep Hyken - customer service motivational speaker, author, trainer and expert – recounts a funny story from the Shepard Letter, his monthly newsletter, which as amusing as it may be, has a serious message behind the humor about asking questions.
As you may have read in past Shepard Letter articles, I believe that communication is the cornerstone to good customer and employee relationships. One of my favorite strategies is to “Ask the extra question.” This ensures you have a better understanding of what your customer wants and expects. Here is something that happened to me and my colleagues at a recent meeting in Washington, DC.
We decided to have lunch at a pub. The menu had a number of great looking appetizers. Along with our lunch entrees, we ordered several of them. One of the appetizers was mini-hamburgers; three to an order. Well, there were seven of us. I nicely asked the server that since there were three to an order, and there were seven of us, could they make seven and just charge us for it. He said, “No problem.”
Out came the appetizers. There were chicken wings, nachos and… seven orders of mini-hamburgers. Not seven burgers, but seven orders of burgers. That’s 21 burgers total. At first we were shocked. The server, with an embarrassing look on his face said, “It did seem like you were ordering too much food.”
So, why didn’t he ask us about it? He admitted it didn’t seem right. No, he didn’t ask the extra question, and we ended up boxing up 15 hamburgers. The good news is that there were some homeless people in the park across the street that had a nice lunch, thanks to our server’s lapse in common sense.
The Lesson: Sometimes people say something and mean something else. Or, you may simply not understand someone. Avoid problems. Avoid confusion. Most important, avoid letting down a customer. Ask the extra question(s).
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Wednesday, July 28, 2010
No Brown M&M’s
Details are important. Shep Hyken – customer service motivational speaker, author, trainer, and expert – shares a funny story from one of his Shepard Letters, his monthly newsletter, about paying attention to details to enhance your customer’s experience.
Perhaps you have heard the story of the rock stars who wanted a bowl of M & M’s in their dressing room – and requested that all the brown ones be removed. One might call this request… extreme, difficult or maybe even eccentric. And, is the story even true?
Yes, it turns out the story is true. The band was Van Halen, and the request was anything but extreme, difficult or eccentric.
Many performers’ contracts include a rider, which indicates all of the specific requests to ensure the show will go well. A rider can include dozens, if not hundreds of requests. Van Halen put the “no brown M & M’s” request in to see if the people working the show were paying attention to the details. The thought was that if they didn’t take out the brown M & M’s, what else did they miss? They weren’t being difficult. They had created a system that checked (and hopefully confirmed) that the crews they worked with in each city were paying close attention to details. They wanted their fans to experience a perfect show.
LESSON: Create a system that checks and confirms that employees and vendors are managing the details. Paying attention to the details can help ensure a flawless customer experience.
Shep Hyken, CSP CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314) 692-2200
Details are important. Shep Hyken – customer service motivational speaker, author, trainer, and expert – shares a funny story from one of his Shepard Letters, his monthly newsletter, about paying attention to details to enhance your customer’s experience.
Perhaps you have heard the story of the rock stars who wanted a bowl of M & M’s in their dressing room – and requested that all the brown ones be removed. One might call this request… extreme, difficult or maybe even eccentric. And, is the story even true?
Yes, it turns out the story is true. The band was Van Halen, and the request was anything but extreme, difficult or eccentric.
Many performers’ contracts include a rider, which indicates all of the specific requests to ensure the show will go well. A rider can include dozens, if not hundreds of requests. Van Halen put the “no brown M & M’s” request in to see if the people working the show were paying attention to the details. The thought was that if they didn’t take out the brown M & M’s, what else did they miss? They weren’t being difficult. They had created a system that checked (and hopefully confirmed) that the crews they worked with in each city were paying close attention to details. They wanted their fans to experience a perfect show.
LESSON: Create a system that checks and confirms that employees and vendors are managing the details. Paying attention to the details can help ensure a flawless customer experience.
Shep Hyken, CSP CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314) 692-2200
Wednesday, July 21, 2010
Customer Service Training Tip - FAQ #10
Customer Service Program Engagement
This is the final blog in a series of ten frequently asked questions and answers about customer service. Please feel free to share your answer or comments to these questions.
As you may already know, I asked subscribers to my newsletter (The Shepard Letter) to send in their most important customer service questions. Thus, I have created this list of 10 frequently asked questions. A large percentage of the questions that came in focused on employee engagement, and I have already posted this list once. That is how important employee engagement is! So, how do you get employees engaged in your process, beliefs, mission, vision, etc.? Or better put:
How do we get our employees to engage in a customer service program?
Here is an answer, in the form of a list to this frequently asked question:
1. Hire right. You need the right people in the right jobs.
2. Properly train your employees – both technical and soft skills.
3. Recognize people when they are successful.
4. Celebrate success with the entire organization. Share great stories.
5. Create a learning environment. When employees do well applaud them. When there is a mistake, make it a positive learning experience.
6. Recognize that everyone is involved in customer service, not just the customer service department, and it starts at the very top of the organization. Customer service is not a department, it is a philosophy.
7. Be polite and show respect. Say please, thank you and let your people know you appreciate their hard work.
8. Finally, practice what I call the Employee Golden Rule, which is to treat your employees the way you want your customers treated – maybe even better.
Please share with us your answer or comments to the above question.
That’s the end of the Frequently Asked Questions blog series. Next week, we start the Should Ask Questions series! Thank you!
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: http://www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Customer Service Program Engagement
This is the final blog in a series of ten frequently asked questions and answers about customer service. Please feel free to share your answer or comments to these questions.
As you may already know, I asked subscribers to my newsletter (The Shepard Letter) to send in their most important customer service questions. Thus, I have created this list of 10 frequently asked questions. A large percentage of the questions that came in focused on employee engagement, and I have already posted this list once. That is how important employee engagement is! So, how do you get employees engaged in your process, beliefs, mission, vision, etc.? Or better put:
How do we get our employees to engage in a customer service program?
Here is an answer, in the form of a list to this frequently asked question:
1. Hire right. You need the right people in the right jobs.
2. Properly train your employees – both technical and soft skills.
3. Recognize people when they are successful.
4. Celebrate success with the entire organization. Share great stories.
5. Create a learning environment. When employees do well applaud them. When there is a mistake, make it a positive learning experience.
6. Recognize that everyone is involved in customer service, not just the customer service department, and it starts at the very top of the organization. Customer service is not a department, it is a philosophy.
7. Be polite and show respect. Say please, thank you and let your people know you appreciate their hard work.
8. Finally, practice what I call the Employee Golden Rule, which is to treat your employees the way you want your customers treated – maybe even better.
Please share with us your answer or comments to the above question.
That’s the end of the Frequently Asked Questions blog series. Next week, we start the Should Ask Questions series! Thank you!
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: http://www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Wednesday, July 14, 2010
Customer Service Training Tip - FAQ #9
How Do You Start A Customer Service Program?
This is the ninth in a series of ten frequently asked questions and answers about customer service. Please feel free to share your answer or comments to these questions.
What suggestions do you have to start a customer service program?
Again, I could write a book on this one question. Actually I have – a few of them! Seriously, I want to give you a simple answer. Go to the website www.CultOfTheCustomer.com. Download the forms and exercises. You will see the links on the left side of the page. These downloads are free. Take a look at the Touch Points Chain exercise. This exercise will help you identify the interactions you have with your customers.
A “Touch Point” is any point of interaction you have with a customer. There are several follow-up exercises that will help you develop strategies to enhance these “touch points.” This is a simple, effective and inexpensive way to get you thinking about how the customer perceives you and your company. Don’t be fooled by the simplicity. You could spend a day or more strategizing over the answers to these exercises.
Please share with us your answer or comments to the above question. Thank you!
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: http://www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
How Do You Start A Customer Service Program?
This is the ninth in a series of ten frequently asked questions and answers about customer service. Please feel free to share your answer or comments to these questions.
What suggestions do you have to start a customer service program?
Again, I could write a book on this one question. Actually I have – a few of them! Seriously, I want to give you a simple answer. Go to the website www.CultOfTheCustomer.com. Download the forms and exercises. You will see the links on the left side of the page. These downloads are free. Take a look at the Touch Points Chain exercise. This exercise will help you identify the interactions you have with your customers.
A “Touch Point” is any point of interaction you have with a customer. There are several follow-up exercises that will help you develop strategies to enhance these “touch points.” This is a simple, effective and inexpensive way to get you thinking about how the customer perceives you and your company. Don’t be fooled by the simplicity. You could spend a day or more strategizing over the answers to these exercises.
Please share with us your answer or comments to the above question. Thank you!
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: http://www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Wednesday, July 07, 2010
Customer Service Training Tip - FAQ #8
Social Media & Customer Service
This is the eighth in a series of ten frequently asked questions and answers about customer service. Please feel free to share your answer or comments to these questions.
I keep hearing about social media being big for customer service. How can I use social media to enhance my service?
Social media is a rage these days. For example, you hear about companies using Twitter to learn about their happy and dissatisfied customers. Here are several thoughts:
Yes, you should have a Twitter account. For those who don’t know, Twitter lets you post a short message that can potentially be broadcast to the entire world. Once you sign up you can do a search for any postings that include your company’s name. If there are any out there you can read them and respond appropriately.
What about Facebook? Companies are creating value for their customers by setting up Facebook groups where customers can have on-line conversations about all kinds of topics you feel are important.
Hosting a Blog allows you to share information about your products and services to the world. Don’t create blatant promotion. Give away great ideas and advice.
In the three ideas above – or any social media strategy – you must offer value to your customers. If you give away valuable tips and advice about how to use your products and services, you will start to attract followers, who if they aren’t already your customers, will hopefully be soon.
Part of great customer service is creating exceptional value beyond just the product or service you sell. Social media is a great way to accomplish this.
Please share with us your answer or comments to the above question. Thank you!
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: http://www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Social Media & Customer Service
This is the eighth in a series of ten frequently asked questions and answers about customer service. Please feel free to share your answer or comments to these questions.
I keep hearing about social media being big for customer service. How can I use social media to enhance my service?
Social media is a rage these days. For example, you hear about companies using Twitter to learn about their happy and dissatisfied customers. Here are several thoughts:
Yes, you should have a Twitter account. For those who don’t know, Twitter lets you post a short message that can potentially be broadcast to the entire world. Once you sign up you can do a search for any postings that include your company’s name. If there are any out there you can read them and respond appropriately.
What about Facebook? Companies are creating value for their customers by setting up Facebook groups where customers can have on-line conversations about all kinds of topics you feel are important.
Hosting a Blog allows you to share information about your products and services to the world. Don’t create blatant promotion. Give away great ideas and advice.
In the three ideas above – or any social media strategy – you must offer value to your customers. If you give away valuable tips and advice about how to use your products and services, you will start to attract followers, who if they aren’t already your customers, will hopefully be soon.
Part of great customer service is creating exceptional value beyond just the product or service you sell. Social media is a great way to accomplish this.
Please share with us your answer or comments to the above question. Thank you!
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: http://www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Wednesday, June 30, 2010
Customer Service Training Tip - FAQ #7
How To Deal With Unreasonable Customers
This is the seventh in a series of ten frequently asked questions and answers about customer service. Please feel free to share your answer or comments to these questions.
What happens if a customer just isn’t being reasonable?
That happens. Sometimes customers aren’t reasonable. Sometimes it seems that no matter what you offer to do, the customer isn’t going to be happy. One technique we teach is to reverse the situation. This has to be set up properly. Ask the customer, “If you were me, working for this company, and I came to you with this situation, what would you do for me?” Ask the customer to be realistic. Remind him/her that you’re reversing roles. If it has gotten to this point you have probably already shared ideas or alternative solutions.
In the end, the customer may not be reasonable. Ask yourself, “Is this a customer worth keeping.” If so, do what you have to do. If not, this may be a good time to nicely help them learn about other options for getting what they want – such as the competition.
Please share with us your answer or comments to the above question. Thank you!
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: http://www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
How To Deal With Unreasonable Customers
This is the seventh in a series of ten frequently asked questions and answers about customer service. Please feel free to share your answer or comments to these questions.
What happens if a customer just isn’t being reasonable?
That happens. Sometimes customers aren’t reasonable. Sometimes it seems that no matter what you offer to do, the customer isn’t going to be happy. One technique we teach is to reverse the situation. This has to be set up properly. Ask the customer, “If you were me, working for this company, and I came to you with this situation, what would you do for me?” Ask the customer to be realistic. Remind him/her that you’re reversing roles. If it has gotten to this point you have probably already shared ideas or alternative solutions.
In the end, the customer may not be reasonable. Ask yourself, “Is this a customer worth keeping.” If so, do what you have to do. If not, this may be a good time to nicely help them learn about other options for getting what they want – such as the competition.
Please share with us your answer or comments to the above question. Thank you!
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: http://www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Wednesday, June 23, 2010
Customer Service Training Tip - FAQ #6
Handling Customer Complaints
This is the sixth in a series of ten frequently asked questions and answers about customer service. Please feel free to share your answer or comments to these questions.
What is the best way to handle a customer complaint?
There are entire books written with numerous techniques on how to handle complaints. Still, I have a quick answer. What you do to fix a customer’s problem or complaint is not as important as the ultimate goal, which is to re-establish the customer’s confidence.
My simple formula has three parts:
1. Fix what needs fixing. It really doesn’t even matter how, as long as it is fixed.
2. Do it with the right attitude; one with ownership and accountability.
3. Do it fast. Urgency is of the utmost importance.
As long as you are not a company or organization that is constantly having problems, the above formula will help re-establish customer confidence most of the time. Their trust in you will get them to come back, and their trust will grow when you can take a bad situation and turn it around for them (and for you)!
Please share with us your answer or comments to the above question. Thank you!
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: http://www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Handling Customer Complaints
This is the sixth in a series of ten frequently asked questions and answers about customer service. Please feel free to share your answer or comments to these questions.
What is the best way to handle a customer complaint?
There are entire books written with numerous techniques on how to handle complaints. Still, I have a quick answer. What you do to fix a customer’s problem or complaint is not as important as the ultimate goal, which is to re-establish the customer’s confidence.
My simple formula has three parts:
1. Fix what needs fixing. It really doesn’t even matter how, as long as it is fixed.
2. Do it with the right attitude; one with ownership and accountability.
3. Do it fast. Urgency is of the utmost importance.
As long as you are not a company or organization that is constantly having problems, the above formula will help re-establish customer confidence most of the time. Their trust in you will get them to come back, and their trust will grow when you can take a bad situation and turn it around for them (and for you)!
Please share with us your answer or comments to the above question. Thank you!
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: http://www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Wednesday, June 16, 2010
Customer Service Training Tip - FAQ #5
The Cost of Good Customer Service
This is the fifth in a series of ten frequently asked questions and answers about customer service. Please feel free to share your answer or comments to these questions.
How much does it cost to deliver good customer service?
The question should actually be how much does it cost to deliver bad customer service? Bad customer service leads to low or no repeat business, no or poor word of mouth, morale issues inside the company and more.
There is a cost to delivering good service. Sometimes it does cost more to deliver value. It also costs to train employees. Yet, usually the cost is far less than the cost of not providing a good and value-added experience for the reasons listed above.
Again, please share with us your answer or comments to the
above question. Thank you!
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: http://www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
The Cost of Good Customer Service
This is the fifth in a series of ten frequently asked questions and answers about customer service. Please feel free to share your answer or comments to these questions.
How much does it cost to deliver good customer service?
The question should actually be how much does it cost to deliver bad customer service? Bad customer service leads to low or no repeat business, no or poor word of mouth, morale issues inside the company and more.
There is a cost to delivering good service. Sometimes it does cost more to deliver value. It also costs to train employees. Yet, usually the cost is far less than the cost of not providing a good and value-added experience for the reasons listed above.
Again, please share with us your answer or comments to the
above question. Thank you!
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: http://www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Wednesday, June 09, 2010
Customer Service Training Tip - FAQ #4
What is the Best Way to Get Feedback From Customers?
This is the fourth in a series of ten frequently asked questions and answers about customer service. Please feel free to share your answer or comments to these questions.
How do you suggest we get feedback from customers (or clients, guests, patients, etc.)?
I’m not a big fan of customer satisfaction surveys – the ones that are mailed or emailed to customers. My clients who use these tend to get a small percentage of responses. My favorite way is to just ask. Sometimes you can do it on the spot. Or even on the phone.
One of my favorite clients is Enterprise Rent-a-Car. Their follow-up surveys are an example of the right way to do it. After renting one of their cars, the customer will usually receive a phone call within 24-48 hours. The survey is promised to last less than a minute and consist of three questions. Customers are usually happy to respond to this very short survey. Enterprise gets excellent feedback and from a high percentage of their surveyed customers.
Again, please share with us your answer or comments to the above question. Thank you!
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: http://www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
What is the Best Way to Get Feedback From Customers?
This is the fourth in a series of ten frequently asked questions and answers about customer service. Please feel free to share your answer or comments to these questions.
How do you suggest we get feedback from customers (or clients, guests, patients, etc.)?
I’m not a big fan of customer satisfaction surveys – the ones that are mailed or emailed to customers. My clients who use these tend to get a small percentage of responses. My favorite way is to just ask. Sometimes you can do it on the spot. Or even on the phone.
One of my favorite clients is Enterprise Rent-a-Car. Their follow-up surveys are an example of the right way to do it. After renting one of their cars, the customer will usually receive a phone call within 24-48 hours. The survey is promised to last less than a minute and consist of three questions. Customers are usually happy to respond to this very short survey. Enterprise gets excellent feedback and from a high percentage of their surveyed customers.
Again, please share with us your answer or comments to the above question. Thank you!
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: http://www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Wednesday, June 02, 2010
Customer Service Training Tip - FAQ #3
Is the Customer Always Right?
Shep Hyken - customer service motivational speaker, author, trainer, and expert - asked readers what questions they had about customer service in his monthly newsletter, The Shepard Letter.
This is the third in a series of ten frequently asked questions and answers about customer service. Please feel free to share your answer or comments to these questions.
Is the customer really always right?
I love this expression, “The customer is always right.” Unfortunately, that is not the case and it is a shame that organizations try and get their employees to believe it. No, the customer is not always right – but they are always the customer. So if they are wrong, let them be wrong with dignity and respect.
Again, please share with us your answer or comments to the above question. Thank you!
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: http://www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken --http://www.hyken.com-- (314)692-2200
Is the Customer Always Right?
Shep Hyken - customer service motivational speaker, author, trainer, and expert - asked readers what questions they had about customer service in his monthly newsletter, The Shepard Letter.
This is the third in a series of ten frequently asked questions and answers about customer service. Please feel free to share your answer or comments to these questions.
Is the customer really always right?
I love this expression, “The customer is always right.” Unfortunately, that is not the case and it is a shame that organizations try and get their employees to believe it. No, the customer is not always right – but they are always the customer. So if they are wrong, let them be wrong with dignity and respect.
Again, please share with us your answer or comments to the above question. Thank you!
Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: http://www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken --http://www.hyken.com-- (314)692-2200
Friday, May 28, 2010
How To Get Employees Engaged In a Customer Service Program
How do we get our employees to engage in a customer service program?
Recently I asked subscribers to my newsletter (The Shepard Letter) to send in their most important customer service questions. A large percentage of the questions that came in focused on employee engagement. So, how do you get employees engaged in your process, beliefs, mission, vision, etc.? Here is an answer, in the form of a list to this frequently asked question:
1. Hire right. You need the right people in the right jobs.
2. Properly train your employees – both technical and soft skills.
3. Recognize people when they are successful.
4. Celebrate success with the entire organization. Share great stories.
5. Create a learning environment. When employees do well applaud them. When there is a mistake, make it a positive learning experience.
6. Recognize that everyone is involved in customer service, not just the customer service department, and it starts at the very top of the organization. Customer service is not a department, it is a philosophy.
7. Be polite and show respect. Say please, thank you and let your people know you appreciate their hard work.
8. Finally, practice what I call the Employee Golden Rule, which is to treat your employees the way you want your customers treated – maybe even better.
Shep Hyken, CSP CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
How do we get our employees to engage in a customer service program?
Recently I asked subscribers to my newsletter (The Shepard Letter) to send in their most important customer service questions. A large percentage of the questions that came in focused on employee engagement. So, how do you get employees engaged in your process, beliefs, mission, vision, etc.? Here is an answer, in the form of a list to this frequently asked question:
1. Hire right. You need the right people in the right jobs.
2. Properly train your employees – both technical and soft skills.
3. Recognize people when they are successful.
4. Celebrate success with the entire organization. Share great stories.
5. Create a learning environment. When employees do well applaud them. When there is a mistake, make it a positive learning experience.
6. Recognize that everyone is involved in customer service, not just the customer service department, and it starts at the very top of the organization. Customer service is not a department, it is a philosophy.
7. Be polite and show respect. Say please, thank you and let your people know you appreciate their hard work.
8. Finally, practice what I call the Employee Golden Rule, which is to treat your employees the way you want your customers treated – maybe even better.
Shep Hyken, CSP CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Friday, April 23, 2010
The Four Minute Break
This post is a bit off the typical track of customer service. But, please take the time to read it as it is very worthwhile. My friend Ricky Kalmon is a professional hypnotist. He has an amazing show that he does at corporate events all over the world. He made a few comments recently that I think apply to all of us, especially those involved in customer service.
No matter how much we enjoy our jobs, we all need a break now and then. We look forward to those ten or fifteen minutes and the opportunity to step away from the tasks at hand so we can rest, rejuvenate and fuel our minds and bodies. Ricky says, “My experience has taught me, however, that it’s not so much how much time we have, but how we use the time we’re given.” Further to the point, Ricky suggests that in customer service and support, as in any other career, people perform at their best when they’re rested and free from stress and outside pressures. So, he suggests that during your next break you to take a vacation—a vacation of the mind. In four short minutes, his Subconscious Makeover™ technique will take you to a calm place where you can reduce stress and pressure, while gaining focus, confidence and the energy you need to perform at your very best.
Give yourself four minutes today to relax, reduce stress, and create a clear pathway for success. Find a quiet place where you can sit and relax. Close your eyes and imagine a calm, peaceful place—a park, the beach, or any place that invites relaxation. Breathe in, slowly and deeply, envisioning yourself in this place, free from stress, schedules and worries. Exhale fully, cleansing your body of outside chatter and pressures. Continue breathing, relaxing more and more with each breath. Feel yourself fall further and further into a deep, relaxing state. Once you’re fully relaxed, feed your subconscious with new and empowering thoughts and affirmations which are aligned with your goals. I am free of stress…I am confident and committed to my career goals…I am free of distractions and have control of my thoughts. Whatever your goals are, affirm them during this state of deep relaxation. After four minutes, slowly open your eyes, letting your breathing return to normal. You’ll feel relaxed, refreshed and energized. Your subconscious will start to use the suggestions you placed in your mind to create the change you want. You’ll see results the first time, but as you repeat your four-minute vacation of the mind, it will become more effective and so will you.
I’m recommending a set of audio CD’s that Ricky has created to help reduce stress and build energy. Go to http://www.RickyKalmon.com/store/insideSalesP.html.
Shep Hyken, CSP CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
This post is a bit off the typical track of customer service. But, please take the time to read it as it is very worthwhile. My friend Ricky Kalmon is a professional hypnotist. He has an amazing show that he does at corporate events all over the world. He made a few comments recently that I think apply to all of us, especially those involved in customer service.
No matter how much we enjoy our jobs, we all need a break now and then. We look forward to those ten or fifteen minutes and the opportunity to step away from the tasks at hand so we can rest, rejuvenate and fuel our minds and bodies. Ricky says, “My experience has taught me, however, that it’s not so much how much time we have, but how we use the time we’re given.” Further to the point, Ricky suggests that in customer service and support, as in any other career, people perform at their best when they’re rested and free from stress and outside pressures. So, he suggests that during your next break you to take a vacation—a vacation of the mind. In four short minutes, his Subconscious Makeover™ technique will take you to a calm place where you can reduce stress and pressure, while gaining focus, confidence and the energy you need to perform at your very best.
Give yourself four minutes today to relax, reduce stress, and create a clear pathway for success. Find a quiet place where you can sit and relax. Close your eyes and imagine a calm, peaceful place—a park, the beach, or any place that invites relaxation. Breathe in, slowly and deeply, envisioning yourself in this place, free from stress, schedules and worries. Exhale fully, cleansing your body of outside chatter and pressures. Continue breathing, relaxing more and more with each breath. Feel yourself fall further and further into a deep, relaxing state. Once you’re fully relaxed, feed your subconscious with new and empowering thoughts and affirmations which are aligned with your goals. I am free of stress…I am confident and committed to my career goals…I am free of distractions and have control of my thoughts. Whatever your goals are, affirm them during this state of deep relaxation. After four minutes, slowly open your eyes, letting your breathing return to normal. You’ll feel relaxed, refreshed and energized. Your subconscious will start to use the suggestions you placed in your mind to create the change you want. You’ll see results the first time, but as you repeat your four-minute vacation of the mind, it will become more effective and so will you.
I’m recommending a set of audio CD’s that Ricky has created to help reduce stress and build energy. Go to http://www.RickyKalmon.com/store/insideSalesP.html.
Shep Hyken, CSP CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Wednesday, April 21, 2010
Customer Service Training Tip - FAQ #2
The Difference Between Customer Service and Customer Loyalty
Here is the second of ten frequently asked questions about customer service. I’m posting them one at a time and hope that readers of this blog will comment or share their answer to these questions. Here’s question number two…
What’s the difference between customer service and customer loyalty?
Customer service is what you and your organization provide. Customer loyalty is the result of the service. I have a simple customer loyalty formula:
Great customer service (what you provide) + Confidence (which comes from the customer’s predictable experience) = Customer Loyalty (potentially)
Shep Hyken, CSP CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: http://www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
The Difference Between Customer Service and Customer Loyalty
Here is the second of ten frequently asked questions about customer service. I’m posting them one at a time and hope that readers of this blog will comment or share their answer to these questions. Here’s question number two…
What’s the difference between customer service and customer loyalty?
Customer service is what you and your organization provide. Customer loyalty is the result of the service. I have a simple customer loyalty formula:
Great customer service (what you provide) + Confidence (which comes from the customer’s predictable experience) = Customer Loyalty (potentially)
Shep Hyken, CSP CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: http://www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (http://www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
Thursday, April 08, 2010
Customer Service Training Tips - FAQ #1
This blog post has the first of ten frequently asked questions about customer service. I’m going to post them one at a time and hope that readers of this blog will comment or share their answer to these questions. Here’s the first one…
What is customer service?
The simple answer is that customer service is how an organization or individual delivers what they sell to the customer. That said there is much that goes into delivering good customer service. More than just the way a person or organization delivers what they sell, it is really customers that define service, which is the experience and value they receive as a result of doing business with a company. Any definition of the term customer service is almost irrelevant, as it is the customer’s perception that really defines your customer service.
Shep Hyken, CSP CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: http://www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
This blog post has the first of ten frequently asked questions about customer service. I’m going to post them one at a time and hope that readers of this blog will comment or share their answer to these questions. Here’s the first one…
What is customer service?
The simple answer is that customer service is how an organization or individual delivers what they sell to the customer. That said there is much that goes into delivering good customer service. More than just the way a person or organization delivers what they sell, it is really customers that define service, which is the experience and value they receive as a result of doing business with a company. Any definition of the term customer service is almost irrelevant, as it is the customer’s perception that really defines your customer service.
Shep Hyken, CSP CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: http://www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (www.TheCustomerFocus.com).
Copyright © 2010, Shep Hyken -- http://www.hyken.com-- (314)692-2200
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