Customer Service Book Recommendation

My last post on this blog was about creating loyalty with service and confidence. In the April issue of The Shepard Letter, I wrote a longer version of this article. I also mentioned a book, which I feel is worth telling you about here.

My buddy and fellow speaker, John DiJulius has written an excellent book titled, “Secret Service.” This book is about the behind the scenes “secret” systems that will help you create unforgettable service.

John owns salons and spas that are recognized for their dedication to wowing his clients. Beyond the interaction the client has with his wonderful staff, he has put into place various systems that help create great service, client confidence and ultimately, loyalty. The book is filled with strategies and his business is a case study to back them up. I highly recommend you visit his site, sign up for his free newsletter and buy his book. The link is: http://www.johndijulius.com/products.htm. Enjoy!

And, don’t forget to email me your answer to the question:

What do you do to create confidence for your customers and employees?

Shep Hyken, CSP is a professional speaker and author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (www.TheCustomerFocus.com).

How Do You Create Customer Confidence?

I just wrote an article for my monthly newsletter (The Shepard Letter) about customer loyalty. This is not a copy of the article, rather further explanation of the concept. The article introduced a concept in the form of an equation:

Customer Loyalty = Great Service + Confidence

Sounds simple, and it is. Provide great service and create confidence and you can create loyalty. Hundreds if not thousands of books have been written about how to provide great customer service and loyalty. Not many have been written about confidence, especially as it applies to customer service.

Well, this may be the place the book on confidence starts, even though it is just a few sentences. My belief is that confidence comes first from consistency. Great customer service is an all of the time thing. You can’t be good one day and just okay the next. Inconsistency could be the fastest way to erode customer confidence. So make sure that what you are doing today is good enough to make that customer want to come back to do business with you again the next time they need what you sell.

Now, I have a favor. If I do in fact start to write this book, I want your help. Send me your ideas on how you create confidence with your customers and employees and I will start to compile the ideas. Once the book is written (if it ever is), you will get full credit and receive a copy. Email to shep@hyken.com.

Again, the question is…

What do you do to create confidence for your customers and employees?

Shep Hyken, CSP is a professional speaker and author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (www.TheCustomerFocus.com).