Two Book Recommendations and New iPhone Apps

“Who’s Your Gladys? How to Turn Even the Most Difficult Customer into Your Biggest Fan,” by my friends Marilyn Suttle and Lori Jo Vest is fantastic. Constant feedback pays off with big results. If you ask them the right way, your customers will tell you what they want and need. Client comments can help you create a company that attracts customers like bears to honey. The book has been getting rave reviews. When you order “Who’s Your Gladys?” today, you get a special package of 40+ electronic bonus gifts in customer service, sales, marketing and professional development. Buy your copy today at www.whosyourgladys.com.

“Illuminate: Harnessing The Positive Power of Negative Thinking” by David Corbin falls into the motivational category. I like this book. The premise is to accentuate the positive and ILLUMINATE the negative. The book reminds us that we can’t solve all that we face, unless we face it. The 3 Step Illuminate Process is Face It, Follow It and Fix It. Order it at www.Amazon.com.

-- New Iphone apps!

In the past few months I’ve touted my “Cult of the Customer” iPhone app. I now have two new apps; the “Shep Hyken App” and the “Moment of Magic App.” Go to the app store and download them (no charge) and you will have access to my favorite customer service articles, videos, photos, speaking schedule and more. In the app store, search on “Hyken” and “Moments of Magic.” And, if you don’t yet have the “Cult of the Customer App,” get that one too!

You don’t have an iPhone? No worries! Just go to www.Hyken.com/app and you will have access to some of the same content – just not on your phone.


Shep Hyken, CSP, CPAE is a professional speaker and Wall Street Journal best-selling author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (www.TheCustomerFocus.com).
Copyright © 2009, Shep Hyken

Book Recommendations 

For this posting I want to tell you about a new book written by my friend and colleague Scott McKain titled, The Collapse of Distinction: Creating Differentiation In a Cluttered Marketplace.  Scott is a successful speaker, author and businessman who is admired by some of the top business leaders in corporate America.  This book will help you understand the reasons behind what Scott calls “the current quagmire of stifling sameness.”  Can your customers differentiate between you and your competition?  Scott will reveal the keys to standing out in today’s marketplace.  When people zig, you need to zag.  Today, more than ever you have the opportunity to do so.  Companies are pulling back, which is the perfect opportunity for you to make more calls, talk to more clients and come up with more new ideas.

The Collapse of Distinction gets my highest recommendation.   My suggestion is to go to Amazon and buy it today!

By the way, don’t forget to buy my new book if you haven’t already done so.  , The Cult of the Customer – How to Create an Amazing Customer Experience That Turns Satisfied Customers into Customer Evangelists, will be available on April 6, 2009.  You can pre-order it now at www.CultOfTheCustomer.com/pre-order.

Shep Hyken, CSP, CPAE is a professional speaker and author who works with companies who want to develop loyal relationships with their customers and employees.  For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com  –  Web: www.hyken.com  –  Click here for information on The Customer Focus™ customer service training programs (www.TheCustomerFocus.com).