Wednesday, June 28, 2006

The Customer Service Department Is King

NFI Research indicates that customer service is the top department that business leaders say provides their companies with the most strategic competitive advantage. Just over half (53.3%) voted service as the number one department. Behind service was Information technology, marketing and then sales.

Chuck Martin of NFI Research says, “Businesses still perceive that the customer is king. This also means that smart companies should ramp up their focus on customers into the future.”

Why not take the approach that I’ve written about many times before. We know customer service is important, but it shouldn’t be limited to just a department. It should be part of the company culture and everyone should be involved. Simply put, customer service is an attitude.

Shep Hyken, CSP is a professional speaker and author who works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking programs, books, tapes and learning programs please contact (314) 692-2200. Email: shep@hyken.com – Web: www.hyken.com – Click here for information on The Customer Focus™ customer service training programs (www.TheCustomerFocus.com).

1 comment:

Deb said...

Yay Shep! You needed a Blog -- your fans and customers and many loyal friends want to know what you're up to. And true to form, you are offering great customer service and promoting loyalty back in your direction by creating yet another point of connection. You're a great role model! Thanks.
Your friend & supporter,
Dr. Deb Carlin